Wednesday, March 13, 2019
Events Management Case Study Big Day Out Essay
Conflicts of Interest and communications between founding partners Ken West and Vivian Lees give the sack lead to internal organisational issues for example lead and conf roled do itment, which could potenti onlyy hinder the w old salt grammatical case. (2) Host Community and typesetters case Location expectant day break at the moment hurl a negative relationship Cl armont council with the current councillor and mayor both(prenominal) believing that the medicament festival conveying more(prenominal) negatives to the region wherefore positives. This to a fault generates bad media for the planet dis sportsmaning it, as detrimental to the community and that it should relocate from the fork outgrounds.As the showgrounds is the whole location in Perth that batch safely set up 40,000 people and is alike close to state-supported transport. Relocating to a more iso new-fashi stard and smaller locus would disinterest punters with greater cost of going to the locus and a s well a spurn cap on tatter deals, which pull up stakes lead to less(prenominal) re locale and inspire greater scalping margins. (3) new-sprung(prenominal) way With Lees leaving the incident, Big daylight Out management amaze to manage their first instance working with new co managers C3 Presents.This is an issue because they give bring new techniques used over in America in the management of Lollapalooza which whilst being possibly effective, if the existing Big day out management isnt dynamic, confusion and conflict could occur jeopardising the whole mastery of the event. (4) Maintaining Quality of event Big solar day Out organisers are under a lot of pres original to maintain the quality of the line up while dealing with higher and higher asking prices from headline performers, this makes it harder to suitcase a higher number of big name acts as the event use to draw as the asking price of performers has risen greatly. similarly because in previous stratums the Event has scored good quality circumvent name acts such(prenominal) as Nirvana, for a decent price, the pressure is on for the event to deliver equal too or greater than standards year by and by year. (5) Financing and tatter sales Financing and Ticket Sales are some(a)what complimentary in this case because even though BDO managers paid a lot to get champion Kanye West it was non enough to spark the required book sales, not to mention shimmy the line up for the Western and South Australia shows and abandoning New Zealand.Without high Ticket sales there is less profit and therefore lower cash in cave in to support the next years bill resulting in less headliners and less just the ticket sales. If C3 Presents had not bought into BDO this could give up been the take leave of a relentless turn for BDO, which could project resulted in its demise. (6) Competition Apart from higher asking prices from performers, program line against otherwise events such as future and soun dwave for headliners makes the asking price even higher. This can then determine who headlines which event, which can turn into a disputation for punters.With the main demographic of music festivals being young low-income earners, loosely they stand to decide which i summer festival they would like to attend. This decision is generally made from how many big acts are on the line up. (7) devotee Loyalty After completely scrapping the New Zealand leg of the even and savage some headline acts fro the South and Western Australian legs of the event, Big solar day Out managers have to work really hard to suffer a loyal lover base and try make the regrett fitted cuts have as less seismic disturbance as possible on the events fan bas and ticket sales.Will punters trust Big mean solar day Out if it returns to New Zealand and will Western and Southern Australians pay the same price as the east coast for less of an event? (8) Bad Media Big Day Out has recently come under fire from Cla remont Councilman Peter kisser stated to the media The benefits of such concerts are hopelessly outweighed by the intolerable noise, the late finish, the high level of bend activity and general social misbehaviour in and away(p) of the grounds. This inspires a bad relationship with Big Day Out and the media because such a quote can trigger the media to pose stories that correlate the big day out with public disruption, un happy residence, criminal behaviour and delinquent youths. Which are all damaging to Big Day Outs public image. 3. What alternatives would you offer when recommending solving three of your major issues that you found in question 2? Be detailed in your answer. (10 attach to each one = 30 marks in total) (1) New Management- The Introduction of C3 Presents to the management group of Big Day Out could be one of the best or worst things to happen to event.To ensure that it is a good thing a smooth integration must occur. Existing management must be willing to be dynamic and open to change whilst still employing standards and techniques that have shaped Big Day Out into what it is re right offned as. Because C3 has shown to be very(prenominal) successful with Lollapalooza in the states they should be given quite a piece of control but given direction not to totally re shape the festivals image jeopardising its reputation and loyal fan base. C3 can bring a lot of good management traits to the table with the main both being effective HR and too industry contacts.With lollapalooza being such a turgid and successful even the managers at C3 Presents have been able to develop exception management and HR skills which would help BDO excel. The Managers at C3 would also have excellent contacts allowing possibilities for international growth and exposure, not to mention contacts with genius agents, managers and performers which leads to my next recommendation. (2) Competition With Managers from C3 Presents at the helm of BDO the event can now excel in getting big name headliners at bettor prices and also reduce the lucks of being out bid by other festivals such as Soundwave and Future Music.This is because of C3s buying power and contacts. C3 can use past contacts from Lollapalooza to invite headline shows from their American festival to also tour as part of BDO. Al nearly every main headliner that has played BDO in the past has played at Lollapalooza and contract deals could be made where some headliners get paid to play both festivals, also knowing C3s reputation acts could be inclined to take lower offers to play the event due to exposure and the go on to be asked to play at Lollapalooza after BDO. 3) Host Community Although most venues are take to the event, Claremont Council forced the event to relocate last year to Victoria Park. This venue is smaller and more isolated then the previous location of Claremont Showgrounds. To go back the Showgrounds as the venue for Big Day Out relationship with the mayor, counc il and local anaesthetic residents need to bee improved. Making the event more sustainable is a start as then there would be less environmental impacts on the venue itself. Improved Crowd controlling would also play in favour as most complaints come from how patrons of the event act outside the venue before and after.More external security and police armorial bearing should be employ after the event to make sure that public nuisance is reduced to a minimum and that the neighbouring community is kept safe. If the BDO managers can prove that they have a fortified and planned event that minimising impact on the host community they may have a chance of re hosting the event at the Claremont showgrounds, which would result in higher ticket sales due to the size and capacity of the venue. 4. Identify at least(prenominal) five main differences between merc hired handising a crop and commercializeing an event such as BDO (5 marks).Discuss and analyse five only in detail. (5 marks) (1) Lifetime of marketing The marketing of an event is only coitus in its marketed regions until the event has ended and is marketed months before tickets go on sale sometimes even up to a year before the event is held. merchandising aliveness for a product is different because only some products are marketed before they are actually on sale and sustenancetime depends purely on the type of the product where the lifetime of a market campaign of events is generally similar. 2) Use of Media Events are mainly marketed through theme magazines, social media and Internet, billboards and flyers with less frequent television advertisements.Products on the other hand generally have a lot more TV and separate advertisements placed. (3)Type of Marketing- Event marketing is normally very forward and will show part of an event or samples performers and activities where product marketing is generally more creative in use of characters, settings and narratives to help personify the inanimate ob jects. 4) Marketing Events Events marketing especially in the case of music festivals employ the use of pre-events, for example stereosonic music festivals has a number of launch parties in venues with affluent amounts of ticket and merchandise giveaways, this generates a lot of hype intimately the event and can increase ticket sales. Product marketers on the other hand generally dont hold a lot of show Party type events to create hype and increase sales although promotions are employed they are more of a rarity in product marketing. 5)Repetition of campaign Events will use the same advertisement for the life of the campaign where several different advertisements can be produced to market one product 5. When it comes to planning for an event such as BDO, list at least ten aspects that event organisers need to take into account? Be as specific as you can. (10 marks) 1. humans Resources and Management. 2. Location of event 3. Marketing of Event 4. Auditing and Bidding for the Ev ent 5. Event Insurance and Liability 6. Crisis concur and Crowd management 7. Sustainability 8. Host Community 9. Stakeholders 10. Financing and Sponsorship . From question 5, lead two aspects and go into detail with specifics relative to BDO. Topics can be elect from the first 4 weeks of lecture topics and readings. (10 marks each = 20 marks in total) Sustainability of Big Day Out In todays day and age sustainability is one of the most important aspects in large scale event planning. Sustainability reduces the environmental impact of an event, which as a hole reduces the carbon footprint, reduces rubbish and waste litter, leaves less impact on the venue flora and fauna and also helps generate positive media and perception about the Event.Below I have listed ideas in detail, which would help make Big Day Out a more sustainable Event restless App This would include an E ticket QR code, event timetable and also an interactive music trivia app about the festivals band (to encourage use). This is app would reduce the use of printed tickets and timetables. existence Transport Tickets Include public transport in the cost of ticket (as used for Suncorp Stadium events) reduce the amount of people who drive and drudge to the event.Cup system- Make a system where either for every 6 cups you pick up off the ground and return you get a free refill or introduce a system where if you hold onto your cup you pay a cheaper rate for refills. Recyclable products Make sure all disposable goods available from vendors, besides merchandise, are recyclable and have majority of bins at the festival recycle bins. Human Resource Management- Human resource management at a large-scale event has to be employed exceptionally for the event to run as smoothly and risk free as possible.The importance of HRs contribution to the successfulness of events is shown through precedent such as case studies of the Sydney Olympics, which was deemed to be the most successful Olympics ever. For BD O managers and HR staff would be employed professionally, hopefully exploitation staff from previous years. General vendors bar and cleaning staff would all be qualified volunteers working intermittent shifts allowing them to enjoy the festival after there shifts as there pay. A free festival ticket for a few hours work should be enough incentive to keep the workers motivated.Those who work till end of event would have monetary incentive, also enthusiastic employed managers should be able to keep their workers motivated. Crowd Controllers would be professionally hired, preferably those with experience, although they ask a higher wage one experienced festival crowd controller would be more adept then three rookies thrown into the mist of the Big Day Out. constabulary and professional Medical team will also be employed as per state law requirements.