Proforma

MM255 MARKETING MANAGEMENT 2012/13 Course Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the staff: To provide students with an in depth understanding of houseeting theories and concepts, and the strategic marketing tools and techniques practice sessiond in the business world. Assess fit discipline outcomes: By the end of the module students will be able to: render the role of marketing in a commodious economic and social context; Understand and tinct marketing concepts to the world of business through the use of cases Understand the grandeur of marketing techniques for firms within the marketplace Demonstrate an efficacy to use the key marketing tools Additional outcomes: The module besides aims to advance the conk outment of oral talk skills and the students effectiveness in assemblage situations. Structured activities are designed to develop analytic skills, abilities to fabricate original arguments and independent learning. Students are encouraged to develop additional IT skills by use of relevant web resources and communication techniques, including Blackboard.

 plan description of teaching and learning methods: Interactive lectures and tutorials (group work). assessment: Coursework unmatchable essay (1,500 words) to be submitted by 7 December, 4.00 pm. Penalties for ripe ledger entry will be in union with the University po licy. Any deduction of plagiarism will resu! lt in a mark of zero. Relative percentage of coursework Coursework has a weighting of 30% in the final assessment mark. The remaining 70% is based on the final examination. Examination The exam authorship will make up of five questions, of which students are need to answer deuce, within two hours. Reassessment arrangements By examination only, in August/September....If you motive to get a plenteous essay, order it on our website: OrderCustomPaper.com

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