Chocolate Is The Pioneers Into The Business Of Making...

Introduction Is it correct to say that a chocolate melts the sorrows away? Well for many of us having chocolates do prove to reduce our sorrows, so it’s fairly common for us to indulge in chocolate stress treatment once in a while. Particularly in times of economic slowdown, it has been observed that the sale of chocolates has shown a significant growth (Chocolate Confectionery Industry Profile, n.d.). During the stress times, people like to drown their sorrows or probably suffocate their sorrows in chocolates and during the celebrations too chocolates ranks amongst the first preference for many people to raise a toast to their celebration (BT Weekly, vol. 57, no. 2613, p. 7). But studying the case of chocolate manufacturer is also no less than an indulgent luxury as it does add many new perspectives to our mind, which probably we have never thought before. Haigh’s Chocolates are the pioneers into the business of making premium chocolates in Australia. The company was incorporated i n 1915, and since then its has been growing and achieving a reputation of the finest handmade chocolate manufacturers in the Australian Markets (Appendix A) Company Background Nearly 100 years after it opened its doors, Haigh’s Chocolates continues to flourish despite rising retail rents, increased labour costs and soaring energy prices combined with declining foot traffic have caused similar businesses to close or contract. The CEO Alister Haigh said, â€Å"Haigh’s Chocolates is not immune to theseShow MoreRelatedIntroduction Of Lindt Chocolate Company Essay1595 Words   |  7 Pages1. Introduction Lindt chocolate company started in 1845. David Sprà ¼ngli-Schwarz and Anna Burleson (his daughter), run a little confectionery shop in the old town of Zà ¼rich, and in two years after they added a factory to produced chocolate solid form. After the retirement of Anna Burleson in 1892, the business was partitioned between her son and child. 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